Paid Media & Growth Resources

Paid Media & Growth Resources

Practical guides for founders, marketing leaders and growth teams making paid acquisition, measurement and GTM decisions.

Paid Media

Paid Media Audit: What to Check Before You Increase Ad Spend

A practical framework for finding budget leaks, tracking problems, weak campaign structures and post-click issues before scaling spend.

B2B SaaS PPC

B2B SaaS PPC Agency: What a Good Paid Acquisition System Looks Like

How to connect paid search, paid social, CRM outcomes and funnel economics into one measurable acquisition system.

Google Ads

Google Ads Freelancer vs Agency: Which One Should Your Business Hire?

A clear way to decide between senior hands-on expertise and a broader agency team based on the complexity of your growth problem.

Growth Marketing & GTM

Growth Marketing Consultant: What You Should Expect From a Senior Operator

What strong growth consulting should cover: diagnosis, commercial priorities, execution, measurement, experimentation and a prioritised 30, 60 and 90-day roadmap.

More resources

LinkedIn Ads Agency: A Practical Guide to B2B Paid Social

Google Ads Management: What a High-Performing Account Should Do

Fractional GTM Consultant: When Your Growth Team Needs Senior Operating Experience

The goal is simple: useful answers first, then an easy path from research into a commercial conversation with Sairam.io.